There are perhaps only a few in this country who have no memory of parle-g biscuits, from the tiffin boxes of little school children or as part of the chai combo in tea stalls.
A project report on comparative study between parle britannia and sunfeast with reference to five category biscuits in belgaum city atdocx. Read more about parle to challenge britannia and local companies with re-branded marie on business standard after the wadia group owned britannia industries matched parle product's market.
For five decades now, bourbon and britannia have gone hand in hand the wadia family-controlled company lords over 70 per cent of the popular biscuit category the rest of the market is with. Parle vs britannia topics: food industry the major brands of biscuits are – parle, britannia, priya gold, sun feast etc.
Britannia was way behind market leader parle products in market share and itc foods was clearly the rising star in biscuits britannia had 250 skus of biscuits. Parle g vs tiger 1 essence of marketing mix variable marketing mix variable parle - g britannia tiger glucose biscuits rs 5, rs 10, rs 25.
Essays - largest database of quality sample essays and research papers on parle biscuits vs britannia. Dominated the two food majors of india in the field of biscuits and bakery products fighting it out in market for the share of consumers pocket and market dominance.
Britannia vs parle-g parle g & monaco 10 manufacturing units for biscuits & 75 manufacturing units for confectioneries parle has the parle & britannia price. Britannia, which has 13 biscuit brands and new launches at the top of his priority list to make britannia the largest biscuit maker by overtaking parle.
India business news: having been dominated by a formidable leader like parle for several years, britannia industries is finally having a day in the sun.